Case Study: National Home Services Brand
Agency Partnership Delivers Stellar Email Marketing Acquisition Results for National Home Services Brand
Specialists Marketing Services/d3 serves as the data and marketing services provider for a number of advertising and creative agencies across the country. One such agency represented a national residential & commercial cleaning services brand that wished to expand its acquisition efforts.
With the right offer, the d3 team knew that third-party email marketing would be an ideal fit for two reasons: the company has a well-known brand, and third-party data performs particularly well in the home services category.
d3 handled data selection, while the agency followed its recommendations for an attractive offer, a well-crafted landing page and a minimum of three deployments to optimize campaign performance.
With four total deployments to residential audience segments, the campaign achieved open rates more than 6% higher than industry norms. Thanks to a well-thought-out strategy, the client is reaping the benefits of a cash-positive acquisition program.