Improve Your Sales Lead Generation Efforts with a Customer Acquisition Strategy
Customer acquisition is the process of using marketing mediums to persuade potential customers to purchase your business’s products or services.
If you’re successful in your effort to persuade your audience, a customer acquisition strategy will enable you to expand your lead list while acquiring new customers and increasing your sales.
Having a customer acquisition strategy in place also empowers you to determine a customer’s value. Knowing how much a customer is worth makes it easier to determine how much can be spent per sales lead in the customer acquisition process.
How Customer Acquisition Works
The first step of any customer acquisition strategy involves identifying quality potential customers.
At d3, we use a strategic process that begins with identifying and understanding your existing customers and target audience. Leveraging our highly targeted and qualified data, we can create profiles, build models, and identify key market areas. This data can then be leveraged for acquisition and lead marketing campaigns across various digital channels.
Next, we take a deeper look at your core goals and objectives, identify key performance indicators, and then map out a digital strategy that can best meet those goals.
From there, we continue to analyze, optimize, and make additional recommendations for both improvement and expansion.
Proven Customer Acquisition Methods
There are many mediums that aid in the customer acquisition process. Here are a few that we utilize all the time…
Email prospecting provides a channel for marketers to connect and communicate with sales leads.
At d3, we work hard to build branding and engagement with CAN-SPAM compliant email saturation campaigns that connect quality leads to a company’s product or service.
This has proven to be a very successful lead marketing medium for us as we offer highly targeted email lists with proven results.
In fact, we can provide our clients with access to over 200MM opt-in email addresses including hundreds of demographic and lifestyle attributes.
Our sales lead generation processes help businesses identify and cultivate quality sales leads on a cost-per-action basis. Your campaign creative runs through programmatic buys on targeted sites within our lead gen networks, including social media platforms.
The goal is to build your prospecting list and drive site traffic on a cost-per-lead basis.
This type of strategy works well for national campaigns that have well-recognized brands, and the associated campaigns offer free branding and guaranteed results.
Co-registration is used to build prospecting lists by featuring your brand on targeted sites on post-transactional pages in our co-registration networks.
The goal is to collect user information between different companies.
Co-registration is a very effective customer acquisition strategy as it connects with value-minded consumers who are looking for information and special offers. Pre-verified leads are delivered on a cost-per-acquisition basis and owned by the advertiser once acquired.
Because co-registration is a collaboration effort between two or more companies, it is generally a less expensive customer acquisition and sales lead generation strategy than other mediums such as buying a TV commercial spot.
With the use of…
- Contextual Targeting: Match ads to brand-safe and relevant sites in a display network.
- Behavioral Targeting: Leverage both online and offline behavioral activity, including highly targeted segments from our proprietary CC360 dataset.
- Site Retargeting: Follow users online and serve ads to consumers that have already visited your site and are therefore highly likely to re-engage with your brand.
- Search Retargeting: Target individuals who are actively searching for keywords or key phrases online.
We are able to identify and target our clients’ ideal target markets.
Paid search is a valuable online advertising strategy that enables businesses to drive site traffic and conversions.
The benefits of paid search include…
- First-page exposure
- Immediate and consistent traffic
- High-volume reach
- Tracking capabilities
- Constant optimization
Utilizing various research tactics and carefully reviewing the search landscape, we create paid search campaigns that build both brand awareness and drive high performing quality traffic, resulting in leads and conversions.
Paid social advertising is any kind of paid advertising content that is displayed on a social media network, such as Facebook, Twitter, or LinkedIn.
Paid social ads are most effective at helping businesses…
- Grow a social following.
- Drive site traffic and engagement.
- Increase brand awareness.
By leveraging a combination of highly targeted custom audiences and goal driven strategies, we provide measurable results and help brands achieve positive ROI.
Browse Intent Marketing
Browse intent marketing is a customer acquisition strategy that enables marketers to identify web visitors to a site and then trigger targeted campaigns to those leads via personalized emails, lightboxes, and/or postcards.
This form of prospecting prompts real-time, personalized offers that influence purchasing and fosters brand loyalty.
Display in Email
d3 has the capabilities to dynamically target your ads in subscriber-based emails.
Your ads are guaranteed 100% viewability with technology that only delivers ads after emails are opened and images are downloaded. Placements are highly targetable, within thousands of nationally recognized publishers’ emails.
It’s a great way to reach targeted prospects while they are actively engaged in their email from their favorite publishers.
Customer Retention Stats
Customer acquisition is essential because, once you find the right leads, you’ll be one step closer to having the power to retain customers who are enthusiastic about your product or service. Check out these stats to better understand the importance of customer retention.
- Loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. (Temkin Group)
- Acquiring new customers is anywhere from 5 to 25 times more expensive than retaining new ones, depending on your industry. (VisionCritical)
- 80% of your future profits will come from just 20% of your existing customers. (Small Business Trends)
- Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers. (Kissmetrics)
- 86% of consumers say loyalty is primarily driven by likeability and 83% of consumers say trust. (Rare)
- Repeat buyers spend 33% more than new ones. (Invesp)