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nonprofit marketing

Accelerating the Growth and Impact
of Organizations that Do Good

The competition for donor dollars is fierce. That’s why you need the best resources available to support your cause. At d3 Specialists, we know how to get the most from data, and how to get the most from the campaigns we plan and run for our clients.

We’ll show you how to leverage high-quality nonprofit data that targets the best prospective donors for your campaign across multiple channels.

d3 Specialists has the expertise you need

We develop targeted multichannel campaigns and integrate the power of deep data insight into all we do.

We’ve got a track record of great work for nonprofits in a variety of verticals. Clients include museums, veterans’ organizations, children’s and environmental causes. We help our clients define and achieve goals. We’re here to help you:

GROW: Using data-driven custom audiences to target segments and build social followings.

INCREASE: The number of impressions where target audiences engage with your message, enhancing brand awareness and ultimately, donations.

BOOST: Traffic on your website as targeted respondents engage with your message. Start and nurture donor relations.

DRIVE: Growth as you build donor relationships that last. Expand understanding of and commitment to your cause, and increase donations.

MAXIMIZE: Visibility with higher event participation. Our data strategists will help you put your message in the right places at the right time.

RE-ENGAGE: Previous donors through channels where they are currently responding.

Nonprofit DATA that delivers results

You can’t succeed in fundraising today without the right data. As an original compiler of consumer data under the Customer Connect 360 (CC360) brand, with expertise in traditional and digital channels, we can match you with data sets that perform.

We’ll help you choose from hundreds of selects, including these nonprofit data segments.

Donor segments:

  • Animal welfare causes
  • Arts/cultural
  • Children’s causes
  • Political
  • Environmental
  • Health causes
  • International aid causes
  • Religious
  • Veterans
  • Donors by mail
  • Multi-donors

Demographics:

  • Age
  • Gender
  • Income
  • Ethnicity
  • Families
  • New movers
  • Pet owners
  • Political party
  • Veterans in household
  • Active/retired military

d3’s holistic approach helps you make the most of your marketing spend

Let d3 uncover unique attributes from your most profitable donor segments, and model them for your next CRM or acquisition campaign. We’ll show you how to give your nonprofit the power of data insight you need to achieve fundraising targets.

  • Data analysis and target audience development
  • Review of donor lifecycle and key metrics
  • Messaging recommendations
  • Comprehensive results analysis and strategic recommendations

Integrated engagement channels:

  • Google Ad Grants
  • Paid search
  • Paid social
  • Direct mail
  • Email prospecting
  • Browse intent
  • Email display
  • Lead generation
  • Digital display
  • Package inserts
  • Shopping bag inserts
view the infographic view the full size infographic

The secrets to mastering Google Ad Grants

Applying for, attaining and maintaining a Google Ad Grant can make or break your nonprofit marketing plan. Has your organization qualified for a Google Ad Grant? Now comes the challenge —ensuring that campaigns are correctly set up, managed and monitored to meet the latest guidelines.

Google is closely monitoring CTRs, ad groups and keyword quality to ensure a positive user experience, which means that nonprofits need highly-tuned donor acquisition strategies to keep Grants in good standing. The Ad Grants program encourages conversion-driven campaigns, so following nonprofit marketing best practices is vital.

Want to learn more on how to maximize the benefits of the Google Ad Grants program? We can help.

10 nonprofit marketing best practices you need to know

  • Define your target prospect audience. The more you know — including key demographics and interests — the more successful your campaigns will be, so keep your target audience in mind when deciding what content to present and where.

  • Leverage active donors. To identify additional prospects, use known success stories as the basis for your targeting and modeling efforts.

  • Append your data. Round out your donor profiles by appending postal and email addresses, social media handles and other data to know your donors at every touchpoint.

  • Set specific goals. Define your goals as early as possible, using Key Performance Indicators (KPIs) like site traffic, awareness, lead generation or donations to measure success.

  • Develop relevant, timely content that speaks to both your audience and goals. Content calendars are helpful for monthly and seasonal content scheduling.

  • Be transparent. Provide as many specifics as feasible, and quantify as much as you can how a gift or donation helps your cause. How many  families could be fed, or mosquito nets provided, or gallons of water purified at a specific giving amount?

  • Use powerful messaging. Visual, emotion-provoking ad copy and messaging is what resonates with potential donors.

  • Test, test, test. From different ad placements and ad types to various audiences, test and then carefully optimize based on performance, cost per conversion and overall Return on Ad Spend (ROAS).

  • Test some more. Evaluate different channels, then strategically re-allocate your budget toward the highest performing. With ongoing testing and tweaking, you’ll see measurable gains in your ROI.

  • Have tracking in place. Be sure you have the proper conversion tracking set up to measure and optimize your results.

So, if your nonprofit marketing goals include…

Increasing site traffic and engagement with your cause

Expanding awareness of your organization and its purpose

Developing a more robust social media following to build advocacy

Maximizing participation in fundraising events and campaigns

Driving donations from current, lapsed and new donors

Then, it’s time to get the help you need with d3 Specialists.

To succeed in today’s competitive nonprofit marketing arena, it’s imperative to engage across channels, with the right audience, message and marketing partner.

Discover what our services can do for your nonprofit organization. Fill out the form below, and one of our marketing specialists will get in touch with you.

 

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Measurable success: d3 nonprofit case studies

Nonprofit Organization
Goal:
Reporting and tracking to inform future campaigns
Channel:
Google Ad Grants, Google Ads, Facebook
Result:
+682% Facebook donations, +173% Grant donations, improved tracking, optimization and reporting

Read The Full Case Study

Humanitarian Nonprofit
Goal:
Acquire new members
Channel:
Pseudo regression model for direct mail efforts
Result:
2%+ response rates with above average gift donations

Veteran Nonprofit
Goal:
Acquire new members
Channel:
Good customer match model for direct mail efforts
Result:
1.5-2%+ response rate lift with donations exceeding historical average

REGIONAL Nonprofit
Goal:
Acquire new members
Channel:
Predictive data model for Facebook efforts with digital matchback
Result:
3.39% response rate and 4.2% unique click-through rate

Nonprofit ORGANIZATION
Goal:
Increase retention and conversion rates
Channel:
IP targeting timed with direct mail campaign
Result:
3x industry average CTR and exceeded conversion rates by 5%

Nonprofit advertising and marketing stats

  • 55% of people who engage with nonprofits on social media end up taking some sort of action. (Nonprofits Source)
  • Instagram was the fastest-growing social media platform for nonprofits in 2017, with a 44% increase in followers. (Double the Donation)
  • 20% of donors are more likely to give if they are offered a free gift — 80% are not. (Nonprofit Tech for Good)
  • By 2025, the crowdfunding industry is expected to grow to more than $300 billion. (NonProfit PRO)
  • Average giving: Mobile $79/Tablet $96/Desktop $118. (Double the Donation)

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